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Center/Institute View

30 Center/Institute Views

Center

Institute for Applied Business Research
University: Florida State University
Director: Jeffrey N. Horton
Address: College of Business
Tallahassee, FL 32306-1111
Phone: (850) 644-2509
Fax: (850) 644-6231
E-mail:
URL: iabr.cob.fsu.edu
Type: University Institute or Center
Mission: To serve as a resource for the collection, analysis, and dissemination of information that improves the marketing and management of service industries and provides an experiential opportunity for students, faculty, and professional employees to develop their own skills and test new ideas and methods related to services marketing.
Research Descriptors: Business Education
Leisure Studies
Marketing
Recreation and Sport

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