"How cultural values and ethnicity influence attitude toward boycotting a company in a multicultural marketplace"

2025 ▪

Sindy Chapa,Olivia S. C. Bravo

"Comparing LGBTQ+ and Non-LGBTQ+ Video Game Consumers to Understand the Impact of LGBTQ+ Images on Brand Resonance"

2025 ▪ Journal of Marketing Development and Competitiveness

Sindy Chapa,Samantha Sumler,Alessandra Noli Peschiera

"Does co-brand placement work on ad recall? Exploring the impact of co-brand placement in storytelling animated advertising"

2025 ▪

Alessandra Noli-Peschiera,Sindy Chapa

"Why Do We Buy What They Recommend? Investigating the Effects of Fashion Influencers’ Source Factors on Consumer Attitudes and Purchase Intentions"

2025 ▪ Journal of Applied Marketing Theory

Faren Karimkhan,Sindy Chapa

"Cultural Marketing"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Culturally Informed Research among Latinos"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Enculturation, Acculturation, and Assimilation"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Hispanic Marketing"

2024 ▪

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Language Considerations in Marketing to US Hispanics"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Latino Subjective Culture"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"The Composition of the Hispanic/Latino Market"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"The Digital World of US Latinos"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"The Hispanic Marketing Communication Industry in the United States"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"The Latino Essence of “Hispanic”"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"The Power of the New Latino Consumer and the Future of US Marketing"

2024 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Silent Luxury or Revenge Consumption? Reimagining the World of Luxury and Consumer Purchase Intentions Post-Covid 19"

2024 ▪ International Journal of Business and Applied Social Science

Talalah Khan*,Sindy Chapa

"Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups"

2024 ▪ Journal of Marketing Development and Competitiveness

Sindy Chapa,Talalah Khan

"Testing the effects of moral intensity news frames on consumer boycott intention"

2024 ▪ Journal of Consumer Marketing

Olivia Stacie-Ann Cleopatra Bravo,Sindy Chapa

"A cross-cultural analysis of impulsive buying behaviour : Comparing the effect of longterm orientation and shopping values of Chinese and US consumers"

2023 ▪ Journal of cultural marketing strategy.

Pei Wang,Sindy Chapa

"Long-term orientation to impulsive buying behavior: A mediation model examining demographic factors differences"

2022 ▪ Current Psychology

Pei Wang,Sindy Chapa,Yuqing Zhai

"The Use of Bilingual Advertising Targeting Hispanics"

2022 ▪ Routledge eBooks

Sindy Chapa

"Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19"

2022 ▪ Frontiers in Psychology

Pei Wang,Sindy Chapa

"Measuring the perception of trust: Two cultural approaches"

2022 ▪ Journal of cultural marketing strategy.

Amy Huber,Sindy Chapa

"Pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During COVID-19 in the US"

2022 ▪ Developments in marketing science: proceedings of the Academy of Marketing Science

Pei Wang,Sindy Chapa

"Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective"

2021 ▪ Journal of cultural marketing strategy.

Faren Karimkhan,Sindy Chapa

"Post-pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During Post COVID-19 Era in the China"

2021 ▪

Pei Wang,Sindy Chapa

"Exploring the Effect of Shocking Advertising Used by For-Profit and Nonprofit Organizations in the US and China"

2020 ▪ Journal of Marketing Development and Competitiveness

Shuo Yan,Sindy Chapa

"Exploring the use of shock advertising by for-profit and nonprofit organisations in China"

2020 ▪ Journal of cultural marketing strategy.

Shuo Yan,Sindy Chapa

"Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA"

2020 ▪ Journal of Global Fashion Marketing

Sindy Chapa,Felecia F. Jordan Jackson,Jaejin Lee

"Are Eco-Friendly Cars More Favorable? An exploratory study of attitude toward eco-friendliness among multiethnic consumers in the U.S."

2020 ▪

Meng Tian,Sindy Chapa,Michael Walsh,Nicholas Kjaerholt,Ailin Xia

"Exploring the Effect of Shocking Advertising Used by For-profit and Nonprofit Organizations in US and Chinese Consumers"

2020 ▪

Shuo Yan,Sindy Chapa

"X-Scale"

2020 ▪ PsycTESTS Dataset

José I. Rojas-Méndez,Sindy Chapa

"X-Scale: a new scale to measure consumer xenocentrism"

2019 ▪ Marketing Intelligence & Planning

José I. Rojas-Méndez,Sindy Chapa

"The role of ethnicity in the relationship between media exposure and female body dissatisfaction"

2019 ▪ Journal of cultural marketing strategy.

Felecia F. Jordan Jackson,Sindy Chapa,Jaejin Lee,Kimberly A. Davis

"Caracterización mecánica de materiales de lámina delgada usando fuerza centrífuga y microfluídica"

2018 ▪ Memorias del Congreso Nacional de Ingeniería Biomédica

G. G Díaz- Armas,E. Caballero Saldivar,M. M Aeinehvand,S. O Martínez Chapa

"Tapping into Hispanic/ LatinX Buying Power : An Overview of Hispanic Marketing and Advertising in the U.S."

2018 ▪

Sindy Chapa

"Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA"

2018 ▪ Journal of cultural marketing strategy.

Xiang Tang,Maria Bayona,Sindy Chapa,Sean Sawicki

"Growing Apart: Collectivism and Acculturation"

2018 ▪

Sean Sawicki,Sindy Chapa

"What Happens after You are Shocked? An Investigation of Emotional Response, Brand Attitude, Attitude toward AD and Purchase Intention of Shock Advertising in Chinese Consumers"

2018 ▪

Shuo Yan,Sindy Chapa

"Why I Purchase What I See On Facebook: Comparing The Impact of Electronic Word-of-Mouth Between Hispanic And Non-Hispanic Consumers"

2018 ▪

Nivia Escobar,Sindy Chapa

"The Role of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive!"

2017 ▪ Journal of Applied Marketing Theory

Sindy Chapa

"Hispanic Marketing: The Power of the New Latino Consumer"

2017 ▪

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny

"Hispanic Marketing"

2017 ▪ Routledge eBooks

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny,Liz Vidal

"Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups"

2017 ▪ International Journal of Electronic Marketing and Retailing

Felipe Korzenny,Howard Rodriguez Mori,Sindy Chapa

"Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups"

2017 ▪ International Journal of Electronic Marketing and Retailing

Sindy Chapa,Felipe Korzenny,Howard Rodriguez Mori

"Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An Abstract"

2017 ▪ Developments in marketing science: proceedings of the Academy of Marketing Science

José I. Rojas-Méndez,Sindy Chapa

"Selling Fear Across Ethnic Consumers: Modeling Emotional Arousal and Validating The Impact of Galvanic Skin Responses in Advertising"

2016 ▪

Sindy Chapa,Olivia Bravo

"The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers"

2016 ▪ Journal of cultural marketing strategy.

Enrique Becerra,Sindy Chapa,Delonia Cooley

"Determining the Influence of Electronic Messages on Consumer Behavior Based on Perceived Source Trust and Credibility"

2016 ▪

Mackenzie Sawyer,Tasha Hendershot,Shala Nettles,Sindy Chapa

"The power of hispanic voice-over in radio: Comparing the effect of gendered voice-overs between hispanics and non-hispanics audiences"

2015 ▪ Comunicación

Sindy Chapa

"The Effect of Cosmopolitanism on Multi-Ethnic U.S. Markets under Varying Conditions of Diversity in Advertising"

2015 ▪ Academy of Marketing Studies journal

Delonia O. Cooley,Jeff Brice,Enrique P. Becerra,Sindy Chapa

"Joint Venture Dissolution in Developed and Less Developed Countries: Exploring Political Stability and Types of Termination"

2014 ▪ Developments in marketing science: proceedings of the Academy of Marketing Science

Jennifer A. Pope,Sindy Chapa,Angela Hausman

"Modeling the Role of Power Distance and Social Formality in Business-to-Business Relationships in India"

2014 ▪ Springer eBooks

Angelica C. Cortes,Sindy Chapa,Akash Dania

"HOPE AS A MEDIATOR OF ETHNOCCENTRISM AMONG HISPANICS: THE POST ANALYSIS OF THE NOTHING GRINGO BOYCOTT OF 2006"

2014 ▪

Sindy Chapa,Monica Hernandez

"Modeling the Indicators of Purchasing Behavior Toward Counterfeits"

2013 ▪

Sindy Chapa,Monica D. Hernandez

"Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements"

2013 ▪ Journal of Current Issues & Research in Advertising

Elyria Kemp,Sindy Chapa,Steven W. Kopp

"The role of advertising in consumer emotion management"

2012 ▪ International Journal of Advertising

Elyria Kemp,My Bui,Sindy Chapa

"Approaching The Asian Elephant: Understanding Business-To-Business Relationships In India"

2011 ▪ International Business & Economics Research Journal (IBER)

Angelica C. Cortes,Sindy Chapa,Akash Dania

"The Effect of Arousal on Adolescent's Short-Term Memory of Brand Placements in Sports Advergames"

2011 ▪ IGI Global eBooks

Monica D. Hernandez,Sindy Chapa

"Exploring the country-of-origin indicators across product categories: The case of Mexico and Chile."

2010 ▪ DOAJ (DOAJ: Directory of Open Access Journals)

Sindy Chapa,Angela Hausman

"Adolescents, advergames and snack foods: Effects of positive affect and experience on memory and choice"

2010 ▪ Journal of Marketing Communications

Monica D. Hernandez,Sindy Chapa

"The Effect of Arousal on Adolescent's Short-Term Memory of Brand Placements in Sports Advergames"

2009 ▪ IGI Global eBooks

Monica D. Hernandez,Sindy Chapa

"A Day Without a Mexican Shopper on the U.S. Border: the Case of the Nothing Gringo Boycott of 2006"

2008 ▪

Sindy Chapa,Monica Hernandez

"Cognitive and Affective Evaluations of Political Advertising in Latin America: the Effect of Message Strategy"

2008 ▪

Sindy Chapa,Angela Hausman,Michael S. Minor

"Mexicans' Responses Toward Televised Political Ads During 2006 Presidential Election"

2007 ▪ Consumption Markets & Culture

Sindy Chapa,Abril Mendoza

"Understanding compulsive buyers' online shopping incidence: a closer look at the effects of sales promotions and bargains on Hispanic Americans"

2007 ▪ Journal of Customer Behaviour

Handan Vicdan,Sindy Chapa,Los Santos Gilberto De

"Product Category and Origin Effects on Consumer Responses to Counterfeits"

2006 ▪ Journal of International Consumer Marketing

Sindy Chapa,Michael S. Minor,Cecilia Maldonado

"Hispanic Attitudes Toward Advergames"

2004 ▪ Journal of Interactive Advertising

Monica D. Hernandez,Sindy Chapa,Michael S. Minor,Cecilia Maldonado,Fernando Barranzuela