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Center/Institute View

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Institute for Applied Business Research
University: Florida State University
Director: Jeffrey N. Horton
Address: College of Business
Tallahassee, FL 32306-1111
Phone: (850) 644-2509
Fax: (850) 644-6231
Type: University Institute or Center
Mission: To serve as a resource for the collection, analysis, and dissemination of information that improves the marketing and management of service industries and provides an experiential opportunity for students, faculty, and professional employees to develop their own skills and test new ideas and methods related to services marketing.
Research Descriptors: Business Education
Leisure Studies
Recreation and Sport

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