Research Terms
Sustainable Agriculture Group Behavior Sociology of Communication Educational Measurement Teaching Methods Engineering Natural Resources Management Water Conservation Renewable Resources Water Resources Social Change
Industries
Social marketing is the application of traditional marketing principles to the encouragement of behavior change that benefits individuals and the communities in which they live. Social marketing principles and application to environmentally sustainable behaviors will be discussed. Time and depth of subject matter can be variable.
Subject Areas:
Audience:
Adults
Duration:
2-3 hours
Fee:
Expenses Only
Many of the behaviors encouraged through educational programming are complex changes that are not adopted immediately. However, this does not mean that a program has not affected the target audience: it does not need to be “all or nothing”. Changes in practices involve “moving through a range of stages, and each stage has its own requirements for institutional support”. This program is intended for educational professionals focusing in all subject areas who would like to improve their programming and relevancy to stakeholders. Participants will benefit from a better understanding of how their audiences experience change and how to plan, evaluate, and report on programs built on the principles of stages of change. Time and depth of subject matter may vary based on the needs of the audience.
Subject Areas:
Keywords:
Audience:
Adults
Duration:
1 hour or less
Fee:
Expenses Only
Audience segmentation can help outreach professionals to better understand various audience groups’ current water use activities and potential conservation activities. This can lead to the development of more impactful water conservation programming based on a segment’s unique attributes. This presentation will share the findings of recent research on Floridians’ motivations to conserve water in the landscape and reactions to related messages based on various approaches to audience segmentation. The aim of this presentation is to increase participants’ awareness of some means of segmenting a population of clientele in Florida and tailoring programming to best fit their clientele. Participants will: Increase knowledge about audience segmentation / Recognize key characteristics that can be used to segment an audience / Identify appropriate strategies to encourage change among specific segments / Increase ability to articulate audience needs based on segmentations / Synthesize new knowledge into future messaging activities based on audience segmentation.
Subject Areas:
Keywords:
Audience:
Adults
Duration:
2-3 hours
Fee:
Expenses Only
