Lauri Baker

Associate Professor

AG-AG ED AND COMMUNICATION | COLLEGE- AGRICUL / NAT RES

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Research Terms & Keywords

Research Terms

Agriculture Communication Rural Studies Social Sciences Technology Transfer

Keywords

New Media Social Media Technology Adoption

Research Projects

Ends

Title

09-2023

Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises Lessons from COVID-19: Positioning Regional Food Supply Chains for Future Pandemics, Natural Disasters and Human-made Crises

09-2022

Training Growers in Florida to Develop Marketing Plans to Take Advantage of Changing Realities in the Digital Era Training Growers in Florida to Develop Marketing Plans to Take Advantage of Changing Realities in the Digital Era

05-2022

HEC Pakistan Bench Fee - Naik Wali HEC Pakistan Bench Fee - Naik Wali

12-2019

Analyzing the audience: Using audience profiles to understand consumers# attitudes and food movements with Spitfire Strategies Analyzing the audience: Using audience profiles to understand consumers# attitudes and food movements with Spitfire Strategies

Publications

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More Publications

Baker et al. (In Press). Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers. Journal of Applied Communications
Baker, L. M., McLeod- Morin, A. N., Kent, K. W, & Lindsey, A. B. (2020). No online information outbreak: A quantitative content analysis of the CDC and USDA websites for available information on zoonotic disease, Advancements in Agricultural Development, 1(1), 25-37 http://agdevresearch.org/index.php/aad/article/view/19/9
Zagonel, A., Baker, L. M., & King, A. E. H. (2019). Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within university and extension communication services units. Journal of Applied Communications, 103(2). doi: https://doi.org/10.4148/1051-0834.2236
King, A. E. H. & Baker, L. M. (2018). A perplexing process: Understanding how agricultural producers process best management practice information. Journal of Applied Communications, 102(3). https://doi.org/10.4148/1051-0834.2190
Peterson, H. H., Boyer, C. R., Baker, L. M., & Yao, B. (2018). Trends in use of new-media marketing in ornamental horticulture industries. Horticulturae, 4(4). doi: 10.3390/horticulturae4040032 https://www.mdpi.com/2311-7524/4/4/32
Baker, L. M., Boyer, C. R., Peterson, H. H., & and King, A. E. H. (2018). Online opportunities: A quantitative content analysis benchmark study of online retail plant sales. HortTechnology 28, 516-523. doi: https://doi.org/10.21273/HORTTECH03901-17
Yao, B., Shanoyan, A., Peterson, H. H., Boyer, C. R., & Baker, L. M. (2018). The use of new-media marketing in the green industry: Analysis of social media use and impact on sales. Agribusiness. doi: 10.1002/agr.21581
Settle, Q., Baker, L. M., & Irani, T. (2018). Employee perceptions of branding materials and external communications for a state forestry organization. Journal of Agricultural Education, 59(3), 75-86 https://doi.org/10.5032/jae.2018.03075
Stebner, S., Boyer, C. R., Baker, L. M., & Peterson, H. H. (2017). Relationship marketing: A qualitative case study of new-media marketing use by Kansas Garden Centers, Horticulturae. Doi. 10.3390/horticulturae301002
Stebner, S., Baker, L. M., Boyer, C. R., & Peterson, H. H. (2017) Marketing with more: An in-depth look at relationship marketing with new media in the green industry, Journal of Applied Communications ,101(2) http://newprairiepress.org/jac/vol101/iss2/2
King, A. E. H., Baker, L. M., & Tomlinson, P. J. (2017). Community-based grazing marketing: Barriers and benefits related to the adoption of best management practices in grazing systems, Journal of Applied Communications http://newprairiepress.org/jac/vol101/iss1/5