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Laura Anne Warner
Assistant Professor

University of Florida



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Social marketing to encourage behavior change
Audience: Adults
Description: Social marketing is the application of traditional marketing principles to the encouragement of behavior change that benefits individuals and the communities in which they live. Social marketing principles and application to environmentally sustainable behaviors will be discussed. Time and depth of subject matter can be variable.

Subject Areas: Behavioral Sciences
Environmental Sciences
Social Sciences
Keywords: Behavior change
Social marketing
Water conservation
Duration: 2-3 hours
Fee: Expenses Only

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