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Melissa L Johnson
Associate Director, Honors Program

University of Florida



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Engaging Prospective and Incoming Students via Social Media
Audience: Adults
Description: Your prospective students are using social media spaces on a daily basis. What about you? What does your presence or lack of presence on social media say to the students you are trying to recruit? The purpose of this presentation is to discuss the many ways we can engage with prospective and incoming students online, using the UF Honors Program social media strategy as an example. This presentation is designed for professionals who have little to no experience using social media.

Subject Areas: Education
Keywords: admissions
enrollment management
higher education
social media
student engagement
Duration: 1 hour or less
Fee: Less than $500
Comments: Length could be adjusted depending on audience and needs

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