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Kevin M Folta
Professor

University of Florida

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Contentious Issues Communication
Audience: Adults
Description: Why do certain controversies rage in the public space but not among experts? How can actual experts make headway in communicating complex topics against a tide of google-schooled pseudo-experts? The answers are counter-intuitive, and rely on trust building and a presence in social media. This presentation covers the strategies of modern science communication, and teaches concepts that make us better communicators in our personal and professional relationships.

Subject Areas: Behavioral Sciences
Communication
Science
Technology
Keywords: cognitive bias
persuasion
psychology
scicomm
science communication
Duration: 1 hour or less
Fee: Expenses Only
Comments: Fees have to be negotiated but are appropriate.

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