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Baker et al. (In Press). Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers. Journal of Applied Communications
Baker, L. M., McLeod- Morin, A. N., Kent, K. W, & Lindsey, A. B. (2020). No online information outbreak: A quantitative content analysis of the CDC and USDA websites for available information on zoonotic disease, Advancements in Agricultural Development, 1(1), 25-37 http://agdevresearch.org/index.php/aad/article/view/19/9
Zagonel, A., Baker, L. M., & King, A. E. H. (2019). Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within university and extension communication services units. Journal of Applied Communications, 103(2). doi: https://doi.org/10.4148/1051-0834.2236
King, A. E. H. & Baker, L. M. (2018). A perplexing process: Understanding how agricultural producers process best management practice information. Journal of Applied Communications, 102(3). https://doi.org/10.4148/1051-0834.2190
Peterson, H. H., Boyer, C. R., Baker, L. M., & Yao, B. (2018). Trends in use of new-media marketing in ornamental horticulture industries. Horticulturae, 4(4). doi: 10.3390/horticulturae4040032 https://www.mdpi.com/2311-7524/4/4/32
Baker, L. M., Boyer, C. R., Peterson, H. H., & and King, A. E. H. (2018). Online opportunities: A quantitative content analysis benchmark study of online retail plant sales. HortTechnology 28, 516-523. doi: https://doi.org/10.21273/HORTTECH03901-17
Yao, B., Shanoyan, A., Peterson, H. H., Boyer, C. R., & Baker, L. M. (2018). The use of new-media marketing in the green industry: Analysis of social media use and impact on sales. Agribusiness. doi: 10.1002/agr.21581
Settle, Q., Baker, L. M., & Irani, T. (2018). Employee perceptions of branding materials and external communications for a state forestry organization. Journal of Agricultural Education, 59(3), 75-86 https://doi.org/10.5032/jae.2018.03075
Stebner, S., Boyer, C. R., Baker, L. M., & Peterson, H. H. (2017). Relationship marketing: A qualitative case study of new-media marketing use by Kansas Garden Centers, Horticulturae. Doi. 10.3390/horticulturae301002
Stebner, S., Baker, L. M., Boyer, C. R., & Peterson, H. H. (2017) Marketing with more: An in-depth look at relationship marketing with new media in the green industry, Journal of Applied Communications ,101(2) http://newprairiepress.org/jac/vol101/iss2/2
King, A. E. H., Baker, L. M., & Tomlinson, P. J. (2017). Community-based grazing marketing: Barriers and benefits related to the adoption of best management practices in grazing systems, Journal of Applied Communications http://newprairiepress.org/jac/vol101/iss1/5
